Privacy Policy

Privacy Policy

 

This Privacy Policy describes how thoughtfully.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site, or otherwise interact with us online or offline.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, about your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or engage with us on social media. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage, to optimize our Site, to detect, prevent, or investigate potential security incidents or fraud, and when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products.
  • Source of collection: Collected automatically using cookies, log files, web beacons, tags, or pixels when you access our Site or when your open an email from us and click on a link. 
  • Disclosure for a business purpose: device information is shared with our e-commerce platform provider Shopify, third-party analytics providers, and marketing/advertising partners.

 

Order information and customer support

  • Examples of Personal Information collected: name, billing address, shipping recipient and address (if different), payment information, email address, phone number, and items purchased.
  • Purpose of collection: to process and fulfill your order, to process payment information, to arrange for shipping, to provide you with invoices and/or order confirmations, to communicate with you and provide customer support, to screen orders for potential risk or fraud, and when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our e-commerce platform provider Shopify, third-party payment processor, analytics providers, shipping and fulfillment vendors, as well as marketing advertisers, ie. Facebook, Instagram, Google, and our email provider DotDigital. 

Communications and feedback

  • Examples of Personal Information collected: email address, social media handle, and other information you share when you contact us, provide reviews or feedback, or engage with us on social media or through other channels.
  • Purpose of collection: to provide customer support and respond to your inquiries.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: feedback you post in public areas of the Site is shared with other users of the Site

MINORS

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media cookies. Cookies make your browsing experience better by allowing the Site to remember your actions and preferences (such as login and region selection). This means you do not have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the Site, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

REPORTING AND ANALYTICS

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

_ga

Google Analytics

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section below.

Site Analytics

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide you with targeted  advertisements or marketing communications we believe may be of interest to you. For example:

  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (see below for more on Cookies).
  • For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s  (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s  opt-out portal at: http://optout.aboutads.info/

DO NOT TRACK

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

 We also use Personal Information as appropriate for certain essential purposes, including:

  • to comply with applicable law and legal process
  • to respond to requests from public and government authorities, including public and government authorities outside your country of residence
  • to detect, prevent, or investigate potential security incidents or fraud
  • to facilitate the functionality of our mobile applications and websites
  • to provide important product safety information and notice of product recalls
  • to enforce our terms of service
  • to protect our operations or those of our affiliates
  • to protect our rights, privacy, safety or property, security and/or that of our affiliates, you or others
  • to allow us to pursue available remedies or limit the damages that we may sustain

RETENTION

As a general rule, we keep your data for only as long as it is needed to complete the purpose for which it was collected or as required by law. We may need to keep your data for longer periods to honor your requests, including to continue keeping you opted out of marketing emails, or to comply with legal or other obligations.

Sharing Personal Information

In addition to what is noted above with respect to advertising and analytics, we share your Personal Information with your consent, when you direct us to share it with others, or as necessary to complete your transactions or provide the products you have requested or authorized. We also share personal information with:

Affiliates

We share Personal Information with our affiliates and for the purposes described in this Privacy Policy.

shopify

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

 Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Service providers

We may share your information with service providers who help us run our business, including hosting and securing our Site, delivering our emails and certain marketing communications to you, payment processing, analyzing the data we collect, order fulfillment, fraud prevention, and similar business services. We also share your information with lawyers, auditors, consultants, information technology and security firms, and others who provide services to us. We share only the personal information needed for these companies to complete the tasks we request. They are required to protect your information in the same way we do and will not share it or use it for any other purpose than to provide us services.

Corporate transactions

We may share your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

legal process / harm

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Your Privacy Choices

  • Marketing You can tell us to stop sending you marketing messages by following the opt-out instructions sent with these communications. Please be aware that we may need to keep certain information to honor your choices (e.g., if you tell us to stop sending marketing emails, we will need your email address on file so that our systems remember that you no longer wish to receive marketing communications to that email address).
  • Targeted Advertising. You can opt out of targeted advertising by using the links above.

CCPA

California residents can review the disclosures above for information about the categories of Personal Information we collect, business and commercial purposes for the collection of Personal Information and categories of third parties with whom we share Personal Information. If you are California resident, you may have the right to request the following information about the Personal Information we have collected about you:

  • the categories and specific pieces of Personal Information we have collected about you;
  • the categories of sources from which we collected Personal Information;
  • the business or commercial purpose for which we collected or sold Personal Information;
  • the categories of third parties with whom we shared Personal Information; and
  • the categories of Personal Information about you that we sold or disclosed for a business purpose, and the categories of third parties to whom we sold or disclosed that information for a business purpose.

In addition, you have the right to request that we delete certain Personal Information we have collected from you. Note that we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to fulfill an open order, and to process facilitate customer requests.

To submit a request for general disclosure, to obtain a copy of the information we have about you, or to ask we delete your data as described above, you can contact us as provided below. To verify your identity in connection with your request, require you to provide your email address and order number at the time you submit your request.

Finally, you also have the right to opt out of the sale of your Personal Information. To exercise that right, please contact us as provided below.

 

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@thoughtfully.com or by mail using the details provided below:

18011 Mitchell S., Irvine CA 92614, United States

Last updated: September 28, 2021